
Production stills: Roni Mocán
New York, 2005
Single-channel digital video
57 minutes 37 seconds
Color, Silent
Video close-up of my eyes in a static single shot, where I apply black mascara continuously for one-hour.
In the name of beauty most women will put on makeup, do their hair, nails, depilate, diet, fix their noses and breasts. Although few women will reach society’s beauty ideals, they will sculpt their bodies as needed. In this video I play along with women’s beauty rituals, performing them in exaggerated ways to reflect the pressures imposed by today’s society. The camera focuses on the part of the body where the action takes place: With repetitive gestures I apply mascara continuously for one hour, questioning our attraction to makeup and its power of seduction.
Its title was inspired by the Red Riding Hood tale.
“Para
besarte mejor” (“The Better to Kiss You With”)
“Para
acariciarte mejor” (“The Better to Caress You With”)
“Retorno
a la pubertad” (“Return to Puberty”)
Genocchio, Benjamin. “For Hopeful Artists, the Search to Be Just Themselves.” The New York Times, 2006
Martínez, Neyda Luz. “Beauty is Truth”, New York Post/Tempo, 2006 (Interview)
The New York Sun, On the Town, June 13, 2006



Photos Courtesy of Rollo Contemporary Art
“The Body in Women’s Art Now: Part 1: Embodied,”
New Hall Art Collection, Cambridge, UK
January 31—February 28, 2010
Curated by Philippa Found
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio


Photos Courtesy of Rollo Contemporary Art
“The Body in Women’s Art Now: Part 1: Embodied,”
ROLLO Contemporary Art, London, UK
October 14—November 20, 2009. Extended until January 20, 2010
Curated by Philippa Found
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 58 minutes, no audio


“¡Aquí! (Here),” An Uptown Latino Art Exhibition, NoMAA Gallery, Northern Manhattan Arts Alliance, New York, NY
September 25—December 30, 2009
All three videos were shown in the same monitor:
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio


Photo Courtesy of Emiliano Valdés—CCE/G
“Pintura: El proyecto incompleto,” espacio ce!, Centro de Formación de la Cooperación Española, La Antigua Guatemala, Guatemala
April 30—June 6, 2009
Curated by Rosina Cazali and Emiliano Valdés
All three videos were shown in the same monitor:
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio

Photo Courtesy of Abelino Bautista—Arte Américas
“Espada de Dos Filos, Latina Voices: California – New York,”
Arte Américas, Fresno, California
December 16, 2008—February 14, 2009
All four videos were shown in the same monitor:
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio
Single-channel video, 58 minutes, no audio
“IV Encuentro Mundial de Arte Corporal,”
Caracas, Venezuela
September 5—14, 2008
Complejo Cultural Teatro Teresa Carreño
Coordinated by Ana María Zoghbi
All three videos were shown in the same monitor:
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio



“The
Feminine Mystique: Contemporary Artists Respond,”
Jersey City Museum, New Jersey
September 20, 2007—February 24, 2008
Curated by Rocío Aranda-Alvarado
All three videos were shown in the same monitor:
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio

Photo Courtesy of Aron Conaway
“T’What?,” Gallery NuLu, Louisville Photo Biennial 2007, Louisville, Kentucky
June 29-July 30, 2007
Co-curated by Aron Conaway
All four videos were shown in the same monitor:
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio
Single-channel video, 1 hour 49 minutes 36 seconds, no audio
Single-channel video, 58 minutes, no audio



Artist in the Marketplace (AIM) 26, Bronx Museum of the
Arts, Bronx, New York
March 22–July 2, 2006
Curated by Lydia Yee and Erin Salazar
Single-channel video, 57 minutes 37 seconds, no audio
Single-channel video, 57 minutes 48 seconds, no audio