




Detail of scroll with writing of “his”

Detail of scroll with writing of “hers”
New York, 2009
Installation. Perfume on rice paper scrolls
Diptych: 22 feet approx. x 15” each
The words “his” (left scroll) and “hers” (right scroll) were written down continuously, along the 22 feet approx. of the scroll, using men and women perfumes. These perfumes were bought on Valentine's Day 2009 from perfume stores around the corner from The Center for Book Arts, and were chosen through an informal survey asking which were their most popular brands.
I want to focus on the power of our senses, especially in smell and its role in everyday life, such as in rituals of personal appearance both for man and woman—how we try to mask our natural scent through the use of perfume. By working with perfume as an element to evoke memories, I am interested in the possibility of playing and challenging our senses by “smelling” a drawing rather than “seeing” it.
An important element is the ephemeral aspect of the piece as the scents with wear off every day towards the end of the exhibit.
“\'flo\ : art, text, new media,” The Center for Book Arts, New York
April 15—June 27, 2009
Organized by Rocío Aranda-Alvarado
Installation of perfume on wall